Pantone released its Fashion Color Trend Report for the Fall/Winter 2018 season and it contained a couple of surprises. We can expect to see the typical burgundy and navy hues.
You may not realize it, but poor brand consistency WILL cost you. Poor brand consistency costs you valuable time, resources and can even add up to a bad customer experience. If that wasn’t enough, poor brand consistency, in many ways, can lead to the free reign of your franchise by your franchisees and poor franchise development and sales.