Paciugo Saves with Online Marketing Automation
With close to fifty locations in the US and abroad, Paciugo is a franchise on the rise. In fact, the company was recently named on the AllBusiness 2010 “Franchise AllStar List.” With a specialty in healthful frozen treats, Paciugo brings the Italian gelato experience to hungry customers looking for a cool and refreshing explosion of flavors without the result of an explosion on the waistline. (Paciugo Gelato have no preservatives and are up to 50% to 70% lower in fat than most premium ice creams).
From “Sweet Corn Thorntree Honey Gelato” to “Lime Cilantro Sorbet,” you can be assured of finding the perfect match for your palate on any given day.
The Problem: As a growing franchise, Paciugo was in need of providing a central source for all marketing and store collateral accessible by the franchisees. In retail, timing is everything and Paciugo needed to provide the franchisees with the ability to quickly update and order marketing materials. Ideally, Paciugo would be able to provide franchisees with a single, web-based application to order t-shirts, bags, posters, rack cards, counter displays and dozens of other items essential to managing and promoting a retail storefront. In order to make this happen, Paciugo turned to Cockrell Enovation.
The Solution: Utilizing its EnGage online print and fulfillment system, Cockrell Enovation developed an online storefront for the Paciugo franchisees. With individual log-ins, franchisees can access the database of collateral and easily purchase all items necessary to promote the company’s storefronts. Certain items can be personalized with local information, while others are pulled from inventory and shipped directly to the franchise location.
The Result: Ordering marketing collateral becomes as easy as ordering gelato – franchisees can access the storefront 24/7 and order items as needed. As a result, waste is reduced considerably, and franchisees can control marketing activity while Paciugo maintains complete control over its brand.