Printing Intelligence

August 22, 2011

Chesapeake Community Report Combines Print and Data To Reach Target Audience

Over the past few years, natural gas, specifically the Barnett Shale, has been a significant topic throughout North Texas. Recognized as one of the largest natural gas shale fields in the world, the Barnett Shale holds an estimated 50 trillion cubic feet of natural gas – enough to supply almost all of the gas-heated homes [...]

August 16, 2011

Nasher Sculpture Center Newsletter Highlights Recent Events

Dallas/Fort Worth is well-regarded as one of the finest cultural destinations of the world. To achieve this status, it took the hard work and steady vision of a select few individuals with a passion for art and a desire to bring the world’s greatest artwork to the Metroplex. One of these individuals, Raymond Nasher, maintained [...]

August 8, 2011

TCU Admissions Viewbook Impresses and Inspires

For colleges and universities, the viewbook is an opportunity to inspire potential incoming students and showcase what the institution is all about. Fortunately, print plays an important role in the process as universities must exhaust creative energie to create pieces that not only represent the personality of the institution, but also stand out from the [...]

July 27, 2011

Concussion Preaches Results With Self Promo Piece

How does an agency move beyond simply putting together pretty or witty campaigns? By generating results. Concussion, founded in 2001 by Allan Wallach and Andrew Yanez, is in business to generate results for its clients. With a focus on being a full-service, integrated marketing communications company, Concussion takes a 360-degree approach to stimulate customer engagement [...]

July 22, 2011

Why Mobile?

As you may have already noticed, we have been posting quite a bit of content related to mobile marketing. Many may ask the question, “Why is a printing company so focused on mobile marketing?” While that is a valid question, our focus on Unified Marketing Communications has enabled us to link all phases of marketing [...]

July 19, 2011

4 Ways to Gain Mobile Opt-In From Consumers

Cell phones are perhaps the most personal devices on which consumers allow marketers to contact them. While achieving opt-in is the first hurdle, maintaining the relationship is just as much of a challenge. Consumers engage in some way with every communication on the device – even if it’s just to ignore or delete it. Make [...]