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My New Friend Kegerator:

Through realigning its target market from a tailgate  to a craft brewery marketing tool, My New Friend's kegerator found a windfall of success immersing itself in one of the country's most rapidly growing industries. Through a change in imagery and brand direction, the kegerator capitalized upon its ideal market and took off as a favorite beer presentation device for regional brew showcases. 

Brand Consistency

Brand Consultation

Interested in learning more about how we can help grow your brand? Let's talk! We'll discuss your brand and goals to better understand how brand management can help you broaden your marketing footprint.