A Refresher On All Things Portal

Have you ever reflected on the beauty that was the invention of DVR? With just a few clicks your precious tv show would be waiting and ready to be watched at any time of day and you no longer had to worry about fitting your schedule around your favorite shows or get stuck watching some other...

Restaurant Franchising & Innovation Summit 2017

 The Restaurant Franchising & Innovation Summit was definitely a great experience not only for Cockrell Enovation but for myself and my professional growth as well. It was held in Dallas on March 28th- 30th at the Highland Hotel. Three days filled with interesting activities, educational...

The Ultimate Checklist to Market Your Products Smartly at Any Conference or Convention.

 Exhibitions and conventions can help you position yourself as an expert resource in your industry. There will be expenses involved in taking part of conferences but think about it as an investment because the results will benefit you on both personal and professional level. Getting ready for...

Tell Me How You Print and I’ll Tell You Who You Are!

Branding is all about who you are and how people see you. Everything people hear, see or touch that’s coming from your company says something about who you are and how you do business. As a branding expert, I always encourage our clients to define themselves instead of giving others the chance...

In a Digital World, Print Stands Out

The rise of the internet has changed everything. Consumers absorb and digest content entirely differently than they did 50 years ago. Marketers are always looking for the newest way to target consumers. But sometimes, by looking for the “newest” approach, they might overlook historically...

Own Your Franchise Brand — It’s Yours After All

“Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.” —  Steve Jobs

When customers visit an Apple Store, they keep...

Why does your Franchise need a printing portal?

Online on-demand printing portals are the perfect solution for your franchise. Whether you have one location or a few hundred, this is the perfect turnkey solution to provide cost-effective in-store marketing materials, quickly, efficiently, and effortlessly. An on-demand printing portal will...

How You Know You Can Benefit from Franchise Brand Management

It's never easy to accept that your brand isn't as strong, resonant or relevant as you want it to be. The ability to see issues as they arise — such as a lack of brand consistency — can save your franchise significant pain in the long run. Understanding the common franchise branding issues can...

3 Tips for Building a Positive Franchise Culture with Franchisees

As a franchisor, you’re ultimately only as good as the collective of your franchisees. The dynamic between a franchisor and the franchisees is an interesting one to say the least. The franchisees are acting as quasi-independent entities, much like states or provinces interact with a central...

Improve Your Franchise's Brand Consistency

What is brand consistency? 

Brand consistency is the identity that your business promotes through visual and contextual materials. A “Brand” is more than what people see; the truth is that for franchise businesses, their brand can be one of the most valuable assets because it attracts not only...