Print School 2018

 
Interested in learning about the world of print? Have you printed with us before but need a brush up on everything we offer? This event is the perfect summer refresher on all things print! 
It is our second year hosting this exciting event and we've got some new stuff in the works! If you weren't...

What Are Print-Ready Files?

When creating print ready files there are a few different factors to consider. If you don’t have prior knowledge of print production, navigating this realm can prove itself to be quite challenging. Priding ourselves on making print simple, we want to make sure we are properly supporting our...

FAQ's Series: Sales

For the second post of our FAQ’s series, we wanted to focus on the Sales Department. Since our awesome Sales Team interacts with almost every customer that comes through our doors, we wanted to make sure to get clarity on the questions they get asked most. If you are curious about our first...

FAQ's Series: Portal

At Cockrell our aim is to make the printing process as easy as we can for customers. The best way to make that possible is by making sure we provide our customers with the information they need to get their product printed fast! We have put together a series of frequently asked questions. This...

Cockrell University, Now Enrolling!

There is so much that goes in to a single print job; more than most people realize. From crop marks and bleeds to substrates and folds, print is a world with a language all its own. We want to share our knowledge and long history in the print world to help you understand, plan and create pieces...

Why does your Franchise need a printing portal?

Online on-demand printing portals are the perfect solution for your franchise. Whether you have one location or a few hundred, this is the perfect turnkey solution to provide cost-effective in-store marketing materials, quickly, efficiently, and effortlessly. An on-demand printing portal will...

Improve Your Franchise's Brand Consistency

What is brand consistency? 

Brand consistency is the identity that your business promotes through visual and contextual materials. A “Brand” is more than what people see; the truth is that for franchise businesses, their brand can be one of the most valuable assets because it attracts not only...

Brand Marketing: Why You Shouldn’t Cast Your Net Too Wide

When developing a brand strategy for your franchise or business, there is always the temptation to stretch marketing efforts too wide. After all, if you’re going to dream big, why shouldn’t your efforts reflect your vision? This way of thinking can slow down your brand’s progress, even if the...

Printing and Your Brand Strategy

When you think of the terms brand strategy or franchise marketing strategy, the word “print” might not come to mind right away. The truth is, printed brand materials are ubiquitous for most major businesses and franchises. From banners at trade shows to direct mailers, storefront posters and...

4 Brand Marketing Mistakes You Could Be Making

When it comes to brand marketing, there’s so much to gain from getting it right. Accurately capturing your competitive differentiators, target audience, brand purpose and customer experience can yield greater brand awareness, increased leads/sales and expansion opportunities. Still, there are so...