Restaurant Franchising & Innovation Summit 2017

 The Restaurant Franchising & Innovation Summit was definitely a great experience not only for Cockrell Enovation but for myself and my professional growth as well. It was held in Dallas on March 28th- 30th at the Highland Hotel. Three days filled with interesting activities, educational...

The Ultimate Checklist to Market Your Products Smartly at Any Conference or Convention.

 Exhibitions and conventions can help you position yourself as an expert resource in your industry. There will be expenses involved in taking part of conferences but think about it as an investment because the results will benefit you on both personal and professional level. Getting ready for...

Yes... Print Can Help you Retain Valuable Millennials in your Company

In the last couple of months, I’ve had the opportunity to participate in several conferences, most recently the Franchise UnConference in Salt Lake City, UT and the Restaurant Franchising and Innovation Summit in Dallas, Texas. Although they were very different types of conferences, there was...

Everything You Need To Know About On-Demand Print Portals

Do you ever find yourself spending your valuable time collecting quantities and addresses to send the latest packet of materials out? Do you ever get tied up in editing lines of contact information in a file before it can be distributed? If this is you, then you will benefit from having an...

Protecting Your Brand as Your Franchise Presence Grows

Finally! Your brand is gaining traction and franchise prospect after franchise prospect, all across the nation (maybe even globally!), wants to be part of your Franchise Brand. Amidst all of the excitement and growth, it is important to have a plan in place to ensure the integrity and reputation...

Mail Marketing: Five Smart Ideas to Avoid the Trash

Although email marketing is highly used, I still find direct mail more impactful when planned right. What makes it different is the personal touch (personalization) and the tangible feeling. It’s also a guaranteed method to get more eyeballs to your messages.

Tell Me How You Print and I’ll Tell You Who You Are!

Branding is all about who you are and how people see you. Everything people hear, see or touch that’s coming from your company says something about who you are and how you do business. As a branding expert, I always encourage our clients to define themselves instead of giving others the chance...

4 Steps to Eliminate Rogue Marketing

We have all seen examples of individuals, either directly associated with a company or indirectly, take too much freedom when printing or producing items with the company’s logo. We’ve seen this as a banner with a pixelated logo hung up during a tradeshow, flyers handed out using the wrong fonts...

In a Digital World, Print Stands Out

The rise of the internet has changed everything. Consumers absorb and digest content entirely differently than they did 50 years ago. Marketers are always looking for the newest way to target consumers. But sometimes, by looking for the “newest” approach, they might overlook historically...

Own Your Franchise Brand — It’s Yours After All

“Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.” —  Steve Jobs

When customers visit an Apple Store, they keep...